Welcome to RGI Knowledge Center: RGI's home for informed data-driven results.
From enhanced customer experiences to increased purchasing power, RGI uses big data modeling and predictive analytics to target, cross-sell, and build loyalty through the customer decision journey.
Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. As an integral component of relationship management, marketing automation allows us to make better informed decisions, as well as efficient use of your time and marketing dollars.
Marketing intelligence is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making. Marketing intelligence helps determine opportunity, strategy, and development metrics.
RGI is a data-driven, performance-based marketing company. Analyzing the data and the performance is a top priority for every RGI campaign. Since the dawn of digitization, RGI has been using big data processing and modeling to improve our client's bottom line.
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